Malcolm Gladwell’s book The Tipping Point is a must read for all communications students and professionals. Our own Erica Hernandez had this to say about it:
”When I read The Tipping Point as extra credit for a class I never expected to see the patterns, fads, and epidemics of society simplified to a few hundred pages. Whether you are a “connector” who can bring anyone together, a “maven” who seems to know everything, or a “salesmen” the ultimate persuader, you play a role in society’s biggest changes. “The Tipping Point” shows how the “little things” each of us offer, make a “big difference” in our society as a whole.”
So which one are you; a connector; a maven or a salesman?
To find out more about The Tipping Point, the author’s other work or to read Malcolm Gladwell’s blog visit: http://www.gladwell.com/
